It has been proven that ads with principles achieve more engagement and better figures than others, because today’s consumer seeks to feel increasingly identified with brands. It is not important what you support but support something. Ads that do not just sell a thing and have goals that go […]
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An interesting learning is that viewing digital videos is not a solo experience, almost half of the people who watch digital video have someone else by their side. Which shows that it is still a social activity, even when seen on smart phones. This means that there is an […]
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The greatest achievement of an advertising creative is to be present on the stage of the Cannes Festival, when a piece is awarded is proudly shown to the public who looks forward to seeing the genius of the creative minds of the moment. But this was not what happened […]
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One of the most common things in studies and analysis is that consumers are looking for different relationships with brands today and expect them to offer different content that links with them. This has forced brands to relate to words such as feelings, emotions and experiences. Yet companies […]
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