One of the most common things in studies and analysis is that consumers are looking for different relationships with brands today and expect them to offer different content that links with them.
This has forced brands to relate to words such as feelings, emotions and experiences.
Yet companies are beginning to understand what they should do and how they can play with experiences to achieve consumer affinity and generate in them emotions that are key to achieving their preference.
For now few are the companies with a budget focused on the marketing of experiences but more and more are planning to do so in the future.
But, why do it?
According to analysts the key is how much the market has changed and how the consumer has evolved, these changes have caused the need for this type of content since traditional advertising does not work as it did before, also this type of innovative actions build lasting relationships with the consumer.
“Experiences do not always need a million dollar investment, but rather good inventiveness”
Experiential marketing requires more inventiveness and an ability to seize opportunities from brands so this will translate into unique and memorable experiences for the consumer that will securely share by creating a strong bond between the company and its audience.